Paul Rand

Paul Rand (born Peretz Rosenbaum, August 15, 1914 – November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. 

Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996. Paul Rand made this statement in one of his articles which I found online: “It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling.” (Paul 1972). This is true because as designers we are all creating these pieces of art not just to observe in the world of art but to sell it and generate a steady income; I believe that is what Paul Rand was getting at.

References:

•                Daniel Lewandowski (2007) Available at: http://www.paul-rand.com/ (accessed: 17^th April 2012).

•                Paul, R. (1972) ‘The politics of design’, ‘A Designers Art’ (1972), available at: http://www.paul-rand.com/foundation/thoughts_politics/#.T42Q7rPY92B (accessed: 17^th April 2012)